Monday, August 17, 2015


 Delighted to represent the Association of Young Filipino-Chinese Entrepreneurs (Anvil Business Club) in an exclusive, yet modest, wine-tasting ceremony that re-introduces one of Hennessy's most premium collections: the Paradis Impérial.
Together with select officers from the Philippine-Chinese Chamber of Commerce and Industry, Inc. (菲律賓中國商會), or PCCCII, led by President Wong Cheung Sha (王長沙), a small delegation of Anvil officers and close friends, led by yours truly, accepted the "by invitation only" dinner of fellow Anvil member and Liquor Kingdom's Number One man Rudy Ngo – one of the biggest distributors of Hennessy in the Philippines – to enjoy the delicate and velvety character of Paradis Impérial. Those who sampled – or rather, for most "experienced" fine-spirit drinkers among the PCCCII members – disgorged bottles upon bottles of this rare cognac, hinted at the silky texture of the spirit. The floral notes of jasmine and honeysuckle that burst forth, underlined by a layer of soft red berry intensity, made it an instant favorite among the mainlanders.
PCCCII's ever-reliable Secretary-General Melvin Han Bing Tan played host to a prudently-prepared program that had local executives from Moët Hennessy Philippines talk about their premium product, while a simple toasting ceremony involving key guests followed. The rest of the evening was spent renewing ties among the two organizations, while enjoying the rare blend of spring essences, jasmine and orange flower which swirl in a bouquet of remarkable intensity on the palette.
Moët Hennessy, the world’s leading maker of super premium wines and spirits – as well as the largest cognac producer in the world – has recently established Moët Hennessy Philippines, its exclusive wholesale distribution company in the country, as it set its sights on young, affluent consumers in the hope that they develop a lifelong love affair with the brand.
Inspired by the legend of an 1818 order of a unique blend of rare cognacs for Tsar Alexander I of Russia, Hennessy’s Master Blender Yann Fillioux created Paradis Impérial in 2011. It is the product of more than 200 different cognacs that have been aged in Hennessy's cellars for up to a century. The cognacs are blended and allowed to age slowly in old oak casks, a process that gives Hennessy Paradis its rare, fine aroma and golden color. Encased in a finely-engraved crystal tulip bottle, each piece sells for a whopping USD3,000 (roughly Php140,000).

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