Friday, July 4, 2014

ANVIL AT GENTLEMEN'S JEWEL BASH


 Anvil's President Mr. Reginald Yu was invited to represent the Anvil Business Club (Association of Young Filipino-Chinese Entrepreneurs) at an uber-exclusive gentleman's dinner hosted by Asian Dragon Magazine and Jewelmer Joaillerie, as the latter showcased its collection of South Sea pearls and exquisite fine jewelry.

Braving the sudden downpour of torrential rains, around 60 specially-invited guests – all gentlemen ranging from their thirties to seventies – showed up in their dapper suits to feast on an exquisite, ten-course Spanish-cum-French dinner fused with modern techniques from molecular gastronomy. They were greeted by a handsome set of tall and gorgeous models who looked especially elegant as they all wore Jewelmer's finest pieces.

Apart from presenting Jewelmer's efforts in preserving the environment in Palawan and providing livelihood projects for its indigent townsfolk, it also exhibited a short video of how pearls mean to a lady at each stage of her life's milestones.

Which precisely answers the looming question foremost on each guest's mind: "For a product that caters exclusively to women, why were only the men invited to this unique occasion?"

"This is an opportunity that seeks to make the men more appreciative of what pearls exactly mean to a woman," says Jacques Christophe Branellec, brand manager of Jewelmer and the 26-year old son of the company's founder. "No matter at what stage of a woman's life milestones – whether it be a graduation gift, a wedding premium, or an anniversary present – jewels will always play a special significance," he said.

Jewelmer is an international luxury brand that was born out of a commitment to the world’s most lustrous cultured South Sea pearls and exquisite fine jewelry. Established in 1979 by a French pearl farmer and a Filipino entrepreneur, Jewelmer has grown globally to represent a world of rarity and enduring elegance. Exceptional South Sea pearls are the centerpieces of the celebrated Jewelmer Joaillerie brand, which showcases the distinctive style and creative harmony of French design and Asian sensibilities, bringing fine jewelry to brilliant new heights.

Despite the heavy rains and the subsequent flooding that evening, the exquisite affair, the great company, the sumptuous Basque-fusion cuisine, and its warm hosts made the long and drenching trip to VASK Manila all worth it.

Kudos are in order to Ms. Olivia Limpe-aw of Asian Dragon Magazine and Mr. Jacques Christophe Branellec of Jewelmer Joaillerie for proving to be great hosts!

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